Home > Members > Show & Tell > Devine Design
Devine Design
The brief here was that “Hell inc” was loosing customers to “Heaven inc” and in order to steal them back Hell decided to re brand their most popular product “The 7 Deadly Sins”. We had to pick our sins out of a hat and I was landed with Greed. The idea was to re brand the sin in a Heavenly way to draw customers back. My initial ideas were along the lines of the “original sin” which could easily be put down to Greed. The concept that Eve had everything but this one thing. The apple in this case being represented by the Product. I thrashed around with ideas for products, namely handbags, clothes and jewellery. I finally decided on shoes because of the notion that women love shoes and that there is a certain level of Greed involved when it comes to the world of fashion. We only had 2 and a half days to do all this. From analysing the brief, research, development of ideas and final output. For a “back to term” project I found this brief a challenge but really enjoyable. I am also very pleased with the results.
About Us
I am a 2nd year Graphic Design Student and loving it.
Contact Us
David Devine, Student (djthe1st@yahoo.com)
Flat 3/1, 295 Byres Road, Hillhead, Glasgow, G12 8TL
Telephone: 07791128827
