The Science of Sponsorship
17 April 2008, 6.00 - 8.30pm, followed by reception in Gallery 4
Vitra Conference Suite, The Lighthouse
Robin Wight, Chair of the Engine Group and ex- Chair of Arts & Business will speak about his new book the "Peacock's Tail and the Reputation Reflex" which attempts to create the scientific case for sponsorship. Robin will present his theory that humans are hard-wired to think better of sponsors and make a powerful case for the neuro-psychology of arts sponsorship.
Richard Dawkins' author of the book's foreword and bestselling title "The God Delusion", said: "Darwin would have liked this thoughtful essay by Robin Wight. His co-discoverer of natural selection, Alfred Russel Wallace, would have loved it.
In partnership with Arts & Business and Hub
Booking
Places must be booked in advance. To reserve your place please contact bookmyplace@thelighthouse.co.uk or 0141 225 8424
