How to produce Media Packs & News Releases
30 April 2008, 9.30am - 12.30pm followed by lunch and informal networking
Education Workshop, The Lighthouse, Glasgow
This workshop is developed for people in business, public sector and non-profit organisations who are responsible for media relations.
The workshop will give you an insight into what makes a successful media pack.
You will also find out:
- How to aim at different media
- How to determine and test your objectives
- What goes in a media pack
Plus:
- How to adopt the right style
- How to make it newsworthy
We also pay attention to public relations in general and some of the do's and don'ts. You'll come away with new ideas, useful handouts and helpful templates.
Exercises
The workshop is conducted in a relaxed hands-on manner. It consists of a series of practical yet entertaining exercises, based on real situations. Here is an overview.
1. Find out who your reader is.
2. What is so special about the written word?
3. The press is dead, long live the media.
4. Circumvent the other pitfalls.
5. Make it readable: short, simple and sincere.
6. But give it body.
Workshop leader
The workshop is conducted by Dr Ben Braber, a copywriter and communication consultant at BBMC Goodword with more than 15 years of experience in writing for business and the public sector.
Ben is a former journalist, writing for newspapers such as the Sunday Telegraph, Observer, Herald and Scotsman. He works with the BBC and produces news releases, media packs and articles for business magazines and web sites.
He conducts workshops for a wide range of organisations, from ScottishPower to Scottish Opera.
Booking
To reserve your place or for more information please contact bookmyplace@thelighthouse.co.uk or 0141 225 8424.
BBMC Goodword is a kind sponsor of the Creative Entrepreneurs Club
Speakers: Dr Ben Braber, BBMC Goodword
Price: £25 + VAT for CEC annual fee paying members, £45 + VAT for non-paying members.
