Vital Signs: Marks, Codes and the Future
08 August 2008, 10.30am - 1.00pm
Gallery 5, The Lighthouse
This morning talk is ideal for those working within the creative industries, particularly designers.
Recognising the 'next big thing' is a factor in success and survival: no surprise then that the study of signs is known as 'semiotics' from the greek word 'oracle'. But how do you become good at reading signs and why does it matter so much?
Shona Maciver will explore the compelling nature of the sign, its capacity to bully and confront, and the gulf between what it is and what it stands for.
Speaker
Shona Maciver is MD of Locofoco Limited (www.locofoco.co.uk). The consultancy has a strong reputation for creativity in print and screen and an impressive client list, including the likes of s1homes, jobs and play.com, (UK Marketing Society Brand of the Year 2005), Museums Galleries Scotland, Visit Scotland and Road Safety Scotland.
Booking
To reserve your place or for more information, please contact bookmyplace@thelighthouse.co.uk or 0141 225 0103.
This event is in association with Urban Learning Space.
Price: CEC Paying members £10/non-paying members £25
